According to Matt Davies Stockton, half of the world’s population is on social media and that means business owners don’t have the option to ignore them anymore. Instead, businesses, both small and large, stand to gain a lot with a successful social media marketing strategy. Let’s check out how you can make your business successful with social media marketing.
- Come up with a strategy – From Facebook and Instagram to YouTube and TikTok, there are different social media platforms, and each platform requires a different approach. You need to create targeted content for your audience on each platform to generate and increase engagement.
To create a successful strategy for each platform you need to figure out why you prefer one platform over the other and where you’ll get most of your target audience. You’ll also need to come up with an engaging brand message that can be pushed and create customized content for the same.
- Consistency – Each platform has different algorithms where it prefers a certain posting consistency. Some want you to post short videos every day while others want you to post videos that increase your watch time every week. Either way, posting regularly is always a good strategy. You can also create a content calendar for different platforms to be on track.
Make sure that your content has your brand image, pushes your brand message, and has relevant hashtags. This holds irrespective of the size and scale of your business. No need to put yourself out everywhere either. Stick to a feasible schedule and post on just one or two relevant platforms if you don’t have the budget for a dedicated social media marketing team.
- Engaging content – Engaging content is the pillar of your social media marketing strategy. You’re competing with hundreds of thousands of businesses and influencers and millions of individuals for attention. So, good content is the strongest offense you have.
While you create engaging content make sure it has high newsworthiness, should have images, gifs, or videos, and should tell a story to keep your audience hooked. You can also leverage current trends and align your content with those trends to attract some of that traffic.
- Engage and track metrics – Posting content isn’t enough. You also need to engage with your followers. That means engaging with them in the comment section, reacting to tagged posts, and live streams, and creating polls. While you increase engagement on social media, it’s also important to track those engagement metrics and analyze them to improve your social media marketing strategy.
As long as you have a business account, your metrics are automatically tracked by all social media platforms. Those platforms also provide you with analyzing and tracking tools for free or for a fee.
Matt Davies Stockton suggests that you adopt the above-mentioned social media marketing tips to push your products and services to your target audience. With the right strategy, you can help your business grow faster and make it successful. You just need to connect your brand with your target audience.