Enhancing Omnichannel Mastery: Act-On Now Includes Direct Mail as a Channel in Its Marketing Automation Arsenal

Digital marketing, staying ahead of the curve is essential for businesses striving to create meaningful connections with their audience. Act-On, a prominent player in the marketing automation realm, has recently upped its game by integrating direct mail into its omnichannel marketing automation platform. This strategic move not only bolsters Act-On’s position as an industry leader but also opens new avenues for marketers to engage with their audience through a seamlessly orchestrated omnichannel approach.

The Rise of Omnichannel Marketing:

Omnichannel marketing has become the holy grail for businesses seeking to deliver a consistent and personalized experience across multiple channels. In a world where consumers seamlessly transition between online and offline touchpoints, the ability to maintain a unified brand presence is paramount. Act-On’s decision to incorporate direct mail into its automation suite aligns perfectly with the omnichannel philosophy, offering marketers an enhanced toolkit to connect with their audience.

Automated Direct Mails: A Game-Changer in Marketing Automation

The inclusion of automated direct mails in Act-On’s platform signifies a paradigm shift in how marketers approach customer engagement. While digital channels have long been the primary focus, the resurgence of interest in traditional channels, such as direct mail, underscores the need for a balanced approach. Automated direct mails enable marketers to leverage the tangible impact of physical communication while retaining the efficiency and scalability of automation.

One of the key advantages of automated direct mails is the ability to create highly personalized and targeted campaigns. By integrating customer data and behavior insights, marketers can craft direct mail pieces that resonate with individual preferences. This level of personalization goes beyond what is achievable in purely digital channels, fostering a deeper connection with the audience.

Act-On’s API for Direct Mails: Unleashing the Power of Integration

Act-On’s commitment to providing a comprehensive marketing automation solution is further exemplified by the introduction of an Application Programming Interface (API) for direct mails. This API integration streamlines the process of incorporating direct mail into existing automated workflows, enhancing the overall efficiency of marketing campaigns.

The API for direct mails facilitates seamless data transfer between Act-On’s platform and direct mail service providers. This means that marketers can effortlessly synchronize customer data, segmentation, and campaign analytics, ensuring a cohesive and synchronized omnichannel strategy. The API’s versatility also allows for real-time tracking of direct mail delivery and performance, providing marketers with actionable insights to optimize their campaigns.

Benefits of Act-On’s Direct Mail Integration:

  1. Enhanced Personalization:

   Automated direct mails enable marketers to deliver highly personalized content, fostering a stronger emotional connection with the audience.

  1. Expanded Reach:

   By integrating direct mail into the omnichannel mix, businesses can reach segments of their audience that may be less responsive to digital channels.

  1. Improved Campaign Tracking:

   The API for direct mails provides granular insights into the performance of direct mail campaigns, empowering marketers to refine their strategies based on real-time data.

  1. Cost-Effective Automation:

   Act-On’s direct mail integration allows businesses to automate the creation, printing, and delivery of physical collateral, reducing manual efforts and costs associated with traditional direct mail campaigns.

  1. Strategic Timing:

   Marketers can leverage direct mail to complement digital touchpoints, ensuring that their message reaches the audience at precisely the right moments in their customer journey.


Act-On’s decision to integrate direct mail into its marketing automation platform represents a forward-thinking approach to omnichannel marketing. By recognizing the value of both digital and traditional channels, Act-On empowers marketers to create holistic campaigns that resonate with diverse audiences. The introduction of automated direct mails, coupled with a robust API for seamless integration, positions Act-On as a trailblazer in the realm of marketing automation, offering businesses a powerful tool to elevate their omnichannel strategies. As the marketing landscape continues to evolve, Act-On’s commitment to innovation ensures that its users remain at the forefront of effective and impactful customer engagement.

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