Selecting the perfect domain name for a website might really sound easy to you, but it’s actually not. A well planned and established website can be a golden asset for your business or project you are working on. There are a variety of factors to take into consideration before clicking on the launch button.
Here are some tips on choosing a perfect and unique domain name.
- Research, research, research
If you are looking for a unique name for a brand or a website, it needs to be thoroughly researched. All you need to do is do a little due diligence on Google to ensure that the name is not taken by anybody else or any companies. Solicit a list of keywords that help in the representation of what you do and what are the services you can render to your audience.
- Make it memorable
Are you planning to use a catchy domain name? Selecting a name that can be easily memorized can help you in being exceptional in the market. Try to be creative and memorable. Try bouncing from one idea to another for your website name with friends, colleagues, and family. Brainstorming is always the best practice.
- Don’t use multiple symbols, hyphens, or numbers
It is recommended by the SEO professionals to never use a domain name which has a lot of hyphens, numbers or symbols in the URL. The domains which have multiple hyphens seem quite spammy to the users and other symbols can be deemed to be SEO friendly. A proper SEO begins with a solid domain name. From a general marketing perspective, the clearer the domain name, the stronger and better. Google has 200 ranking factors and it is always advisable to begin with the right foot with a legible URL.
- Domain extension choice
A domain extension denotes the end of a website URL. The most common and oldest and the most trusted of them all is the .com extension. But, you always have to consider your audience while you make this very selection. There are many domain extensions available. For instance, .photography extension is meant for the photographers. There are so many possibilities. It depends on you to select what is the most appropriate choice for your project and is ideal for branding.
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